#BEACTIVE DAY, a European-wide campaign, is an initiative of the European fitness and physical activity sector managed by EuropeActive and its national association partners. This campaign underlines the significance of physical activity by organising a multitude of free events and activities throughout the continent.


Experience the thrill of #BEACTIVE DAY, taking place annually on the 23rd of September during the European Week of Sport, with an array of dynamic events spanning the continent! From open-air gyms to bustling parks, schools to virtual challenges, our diverse range of free activities ensures there's something for everyone!


Join us for #BEACTIVE DAY, where inclusion knows no bounds. Regardless of age, gender, or ability, everyone is welcome to take part in this year's celebration. In 2024, we shine a spotlight on people with disabilities. EuropeActive will publish an accessibility guide to provide event organisers with useful tips to ensure that everyone feels empowered to join the fun of physical activity.

With the support of the Erasmus+ Sport Programme of the European Union



Sponsors of the campaign:



With the support of EuropeActive’s President’s Council for Suppliers, Digital & Tech.

Frequently Asked Questions

#BEACTIVE DAY in a pan-European campaign that takes place every year on 23rd September, during the European Week of Sport. The initiative celebrates the fun of physical activity and emphasises the importance of physical activity for people's physical, mental, and social well-being by organising thousands of free events and activities across the continent.

The 2024 campaign focuses on empowering individuals with disabilities and dismantling barriers to physical activity. #BEACTIVE DAY will develop the Inclusion Guide, offering insights into the 'why' and 'how' of effective inclusion strategies. This guide steers away from generic, one-size-fits-all approaches and embraces tailored strategies.

Beyond breaking down barriers, #BEACTIVE DAY 2024 aims to integrate sustainability into activity promotion, ensuring a lasting social impact.

#BEACTIVE DAY, an initiative from the fitness and physical activity sector, is a collaboration between EuropeActive and its national association partners.

Key players in the fitness and physical activity sectors, such as health clubs, leisure centres, digital providers, club operators, and exercise professionals, are strongly encouraged to organise events and promote physical activity.

It is an inclusive campaign, and participation is open to the general public, regardless of age, gender, or socio-economic background. The core goal of the campaign is to enjoy the benefits of physical activity and spread the #BEACTIVE message across society.

Event organisers are encouraged to contact their national association, which will provide all the necessary guidelines and materials. National associations organising #BEACTIVE DAY can be found on our website.

If you are a training provider or a club operator and your country is not among the participating countries, we encourage you to share your initiative with  the EuropeActive team, via email –


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