How to get involved
#BEACTIVE DAY is an initiative from the fitness and physical activity sector to celebrate and promote the fun and importance of physical activity for people’s physical, mental and social well-being.
On Friday 23 September 2022, the campaign will be implemented by more than 17 of EuropeActive’s National Association Partners in their respective countries through thousands of free events and activities taking place across Europe and beyond in different locations, such as health and fitness clubs, workplaces, or outdoor facilities.
Key players of the fitness and physical activity sectors such as health clubs, leisure centres, digital providers, club operators, and exercise professionals are encouraged to organise an event centered around physical activity promotion, across Europe. It is an inclusive campaign and, therefore, participation is open to the general public, regardless of age, gender or socio-economic background, as the core goal of the campaign is to enjoy the benefits of physical activity and spread the #BEACTIVE message across society.
EuropeActive has been an official partner of the European Week of Sport since its launch, in 2015. Last year, #BEACTIVE DAY was labelled a best practice by the European Commission for its contribution to the European Week of Sport and the campaign was featured in the WHO’s Reinvent and Rebuild series on how to build back better after the pandemic.