About Eurosport
Eurosport is one of Europe's leading sports broadcasters and part of WBD Sports. Through television, digital platforms and social media, Eurosport reaches millions of fans across the continent, bringing them closer to the sport and the athletes they follow.
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Supporting #BEACTIVE DAY Campaign
Built around the campaign message #BeActive – Then. Now. Always., this collaboration combines the reach of Europe's leading sports broadcaster, the expertise of EuropeActive's national association members, and the vision of the e European Commission to promote healthier, more active lifestyles across the continent.
To support the 2026 European Week of Sport, Eurosport (part of WBD Sports) has developed a dedicated pan-European awareness campaign centred on a new 30 second television and digital spot celebrating movement at every stage of life.
Throughout September, the campaign is broadcast across Eurosport's continental channels, reaching millions of people through television, digital platforms and social media. It reflects a simple idea: being active is not reserved for elite athletes or for particular moments in life. Whether through sport, walking, cycling, fitness activities or everyday movement, every move counts.
That message sits at the heart of #BEACTIVE DAY. On 23 September, thousands of free and inclusive activities take place across Europe, organised by gyms, schools, clubs, workplaces and community groups. Eurosport's campaign carries that invitation to an audience far beyond our own.
Read full European Commission article on our collaboration
« At WBD Sports, we believe sport has a unique ability to inspire positive change far beyond competition. Through Eurosport's unrivalled reach across Europe, we are proud to support the European Week of Sport and help amplify the #BeActive message to millions of people »
David Bernard-Bret, VP Marketing & CSR, WBD Sports