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Bringing Added Value to Our Communities – 
Every Year, With Purpose 

 Our mission is clear: to inspire more people to be more active, more often. But each year, we also go a step further – by focusing on groups that may face greater barriers to physical activity and by highlighting important themes that can shape a more inclusive and active society.

We follow a thematic approach, shining a spotlight on specific areas where targeted action can make a real difference:

• In 2022, we championed the engagement of women and girls, promoting more equitable access and inclusive environments.
• In 2023, we explored intergenerational inclusion, focusing on how physical activity can bring together people of all ages.
• In 2024, we’re addressing accessibility for people with disabilities and the sustainability of events, ensuring our actions are both inclusive and environmentally conscious.

Alongside inclusive events, we produce expert-informed Guides filled with practical tips and best practices to support activity organisers, trainers, and communities. These resources are free to access and available in multiple languages, making them useful and accessible to all.