The third edition of the #BEACTIVE DAY campaign is getting closer! This Tuesday, a final online campaign meeting was held with EuropeActive’s National Associations participating to the campaign to iron out the last details ahead of the campaign. This year 24 countries will organise their campaigns at regional and national levels, which are set to take place between 23-30 September 2023, during and as part of the European Week of Sport. EuropeActive is excited to actively contribute to the campaign by co-organising with David Lloyd and Physical Coaching Academy our very own campaign activity in Brussels, on Saturday 23 September at David Lloyd’s club in Uccle!
Starting earlier this summer, the #BEACTIVE DAY 2023 European co-funded project saw all nine of its partners draw attention towards the campaign by hosting their national campaign launch events. These events have been a prime opportunity to present the campaign's vision and secure invaluable collaborations with stakeholders from the public and private sectors, from civil society, and from the fitness and physical activity sector.
In several countries, including Czechia, Greece, Romania, North Macedonia, and Serbia, these events took the form of in-person seminars, bringing together leaders and experts from the fitness industry. In Czechia, the campaign was officially introduced during the Czechia Active National Summit, coinciding with the establishment of the Czechia Active Foundation, while in North Macedonia, it marked the country's participation in the North Macedonia Active initiative.
In France, Latvia, and Romania, informative webinars were organised to introduce the #BEACTIVE DAY 2023 campaign to stakeholders in the fitness industry, fostering discussions on goals, opportunities, and marketing strategies for the event. In Portugal, the presentation of the campaign was paired with a Pilates session organised in the context of Movi_mento SINTRA + ATIVA, a significant initiative offering free physical and sports activities for the entire population. Similarly, in Hungary, the campaign event was integrated into the broader Smart Sport Expo, an important national fitness event which enabled participants to celebrate the joy of physical activity and its benefits.
In all nine of the aforementioned project partner countries, the #BEACTIVE DAY campaign launch events proved to be highly successful, offering comprehensive information about the overall campaign planning and ensuring stakeholders’ active participation and substantial support throughout the #BEACTIVE DAY campaign.
Save the date for Saturday 23 September and don’t miss out on joining your local #BEACTIVE DAY events for an exciting day full of fun physical activities and opportunities to get moving!