💜 The #BEACTIVEDAY momentum is building across Europe! As our national association partners prepare for this year's campaign, national launch events are taking place across Europe to bring together local organisers, schools, NGOs, fitness providers and workplaces ready to get people moving
🤝 On Tuesday, EuropeActive was delighted to attend the official Belgian launch of #BEACTIVEDAY 2026, organised by Fitness.be at the impressive Belfius Tower in Brussels 🇧🇪 ✨ A highlight of the event was the presentation of Belfius' Health and Wellness Programme, demonstrating how employee wellbeing can become an integral part of workplace culture. Built around three key pillars, helping people feel better, feel balanced and thrive together, the programme is a great example of how organisations can support both physical and mental wellbeing while creating healthier, more connected workplaces.
💼 This provided the perfect introduction to Fitness.be's inspiring plans for the Belgian #BEACTIVEDAY campaign, including the launch of its Workplace Wellbeing Toolkit and a national workplace challenge designed to encourage more people to embrace physical activity as part of their working day.
🎤 The event concluded with an inspiring keynote from Professor Dr Lieven Annemans, who shared valuable insights into the economics of health and the far reaching benefits that investing in wellbeing brings to individuals, businesses and society.
👏 It was inspiring to see so many stakeholders united around a shared vision: creating healthier workplaces and supporting better mental health through physical activity. We are looking forward to seeing the Belgian campaign come to life this September! 🚀
